14 Jul Boost Post vs Facebook Ads
Ever clicked on the Boost button on your Facebook post? How did it work out? If you’re like most of our followers who messaged us about it, you may have received a few likes but no sales or inquiries. This is one of the biggest concerns entrepreneurs have when it comes to Facebook marketing in the Philippines. In this article, we’ll discuss why boosting posts isn’t as effective as using Facebook’s Business Manager, plus some expert tips on how to create high-performing ads that deliver better results.
EFFICIENCY AFFECTS YOUR BUDGET
Marketing budgets are often the first to take a hit when other business expenses pile up. Not everyone has the resources to spend big on ads like major corporations. But the good news? Success in Facebook ads cost in the Philippines isn’t about who spends the most—it’s about who uses the platform wisely.
The goal of Facebook Ads isn’t just to get likes; it’s to generate real business results—whether that’s website visits, inquiries, app downloads, or actual sales. A business spending Php 10,000 per month on well-optimized ads can achieve the same, if not better, results than a company spending Php 100,000 on poorly targeted campaigns. The key is making your ads work efficiently, increasing results while keeping costs low.
THE BOOST FEATURE
Boosting applies to organic posts on your Page’s timeline. The Boost button came about as a quick solution to entrepreneurs who want a little more exposure on Facebook, but have no time to study the Ads platform. However, as easy as it is to use, it is missing a few important components compared to the Business Manager on Facebook. Features that can make or break the success of your campaign. You can learn all about the difference of Boosting and Facebook Ads here. The following details below are from the Facebook for Business website.
BOOSTING VS FACEBOOK ADS
Boosting: When you boost a post on your timeline, there are only three things Facebook asks from you:
- Who you want to reach:you’ll pick a target audience of the type of people you want to connect with
- Your max budget:you’ll tell us exactly how much you want to spend over the course of your entire campaign
- How long you want to run your ad:once you click Boost and your ad is approved, people in your target audience will see your ad in their News Feed for the duration you’ve set
Facebook Ads: When you create an ad using the Business Manager, there are more options available for you.
- Choose different ad placements:When you boost a post, you’ll be able to check or uncheck whether or not you want to place your ad in Instagram in addition to Facebook mobile and desktop News Feed. With Facebook ads, you get the added benefit of choosing placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network.
- Use specific ad objectives:Choosing an ad objective early on will help you to focus on which campaign type best aligns with your current business goals. Boosted posts allows you to focus on website clicks, Page engagement and local business promotions, but the full ads system in Ads Manager lets you choose objectives like store traffic, conversions, and lead generation. You can also create and manage ads through the Ads Manager mobile app.
- Maintain creative control: With Facebook Ads created through Ads Manager, you can design an ad that fits your goals. Create carousel ads, add specific descriptions and add a call-to-action button that’ll drive more of your audience to take action. These are only a few of the creative and formatting options available in Ads Manager that aren’t available when boosting a post from your Page.
- Use advance targeting capabilities: Boosting posts let you decide on interests, age and gender for your ad targeting. This helps you reach people who most likely care about your business. With Facebook ads, you can use more advanced tools to create overlapping audience types, lookalike audiences and more.
The Business Manager of Facebook gives you more creative control of the Ad, and offers you more sophisticated methods of targeting based on your target market specifications. Of course, before starting with Ads, you must fine tune your targeting, ad copy, and image selection first, at the end of the day, the Business Manager is just a platform, YOU are the one who will dictate how to target the ads based on your marketing plan.
WHICH IS BETTER?
If your main goal is a hassle-free way to increase your brand awareness, then boosting of posts is good enough. However, if you really want to maximize your ad spending and make it more efficient, we suggest that you go with Facebook Ads. Making an ad spend “more efficient” means that you can maximize the results you can get with the same budget spend. So in a way, you can get better results for what you pay for.
What is your experience with using the Facebook Ads platform? Which one is easier for you?
SPENDING WISELY
If you’re working with a limited marketing budget, you need to make sure that every peso spent on ads generates a return on investment.
Facebook’s Business Manager provides powerful tools like Pixel, which tracks user actions from clicking your ad to making a purchase. This data helps you measure the actual impact of your ads on your business.
For example, if you have Php 10,000 to spend on Facebook Ads, would you rather:
- Boost random posts and get 500 likes, with no clear idea of whether they converted into sales?
- Or run a well-optimized ad campaign through Business Manager and get 50 actual purchases?
Understanding Facebook ads cost in the Philippines and how to make the most of it can help businesses scale their marketing efforts without overspending.
Interested in increasing your social media skills? Our Social Media Masters workshops can train you and your team to manage your social media pages and even run hypertargeted Ads. Click the link above to learn more.
For companies who wish to have someone manage their accounts, our Social Media Management service will handle everything for you, so you can focus on running your business.
PPC Services
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V8web Company
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