FINDING YOUR DIRECTION
We have a specific formula for creating your marketing strategy. Before we get started on executing your marketing plan, we have to determine the answers to the following questions.
Who are your target buyers?
What do you need to tell them about?
How much info should you provide to your listeners?
When are your buyers online?
Where do your buyers spend their time online?
In knowing the answers to these 5 basic questions, we can start planning out your strategies for the year.
LET’S TALK NUMBERS
More and more users are using the Internet to find goods and services. Instead of going after your targets with traditional outbound techniques such as cold-calling, telemarketing and sending out catalogues, our strategies will help your customers find you.
Of consumers start mobile research with a search engine.
Smart Insights, 2015.
Of marketers plan to shift spend from traditional mass advertising to advertising on digital channels.
Of global Internet users research products online.
Interconnected World: Shopping and Personal Finance, 2012
WHY DO IT?
Cost-efficient targeted efforts
Know your audience
Marketing is the driving force behind sales
Establish image consistency across marketing efforts
Have an engaging community
HOW WE DO IT
Application of sociological, psychological and technical concepts to practice
Consistent Graphic Design Themes
Audience Determination and Targeting
Quarterly and Annual Planning
Branding / Identity
Current Study Auditing