ABOUT THE CLIENT

iCare underwent a recent rebranding from “Insular Health Care”, posing new challenges with brand recognition and recall among their target audience.

PROJECT OBJECTIVES

Increase awareness of the new brand name and look, improve brand recall, apply the new branding style to the new website with SEO to target more corporate clients, and improve prepaid health insurance sales on their sales website.

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OUR SOLUTION

Corporate Website Design and Development
Search Engine Optimization and Copywriting
Shop Website Conversion Optimization
Social Media Marketing and Advertising
Content Creation
Corporate Training for Branding, Customer Service, Crisis Management, Meta Ads Management

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Leads Generated on Website Since January 2025 Launch with Tracker Installed

247 Corporate

3818 Personal and Family

4223 General Inquiries

26 Broker and Agent Applications

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Corporate Website Growth

Since the development of the new website and optimization of content for search, search queries has been steadily growing and the website has garnered over 8.21M impressions in 16 months.

 

Users have also reported drastic improvement in the mobile-friendliness of the new website especially when it comes to the table of providers which was not entirely visible on the old website.

Social Media Growth

With the help of Online Philippines, iCare’s social presence has been steadily growing with +72611% increase in page views leading to +1550% growth in followers within the first 3 months of marketing.

 

In 6 months of social media marketing, engagement across channels grew by +2626.1%.

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+217.57% Followers

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+273.56% Profile Reach

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+177.6% Followers

27.2K

Net follows

▲ 1550% from previous 123 days

734

Returning viewers

For the week of 10/27/2024

799.8K

Complete views

▲ 72611% from previous 123 days

Paid Media Growth

Planned and executed a full funnel campaigns that ensures that leads are properly nurtured and converted into sales. This proper funnel conversion planning enabled us to convert existing followers, attract new targeted audiences, and used creative targeting to improve click through rates.

Top 5% of Best Performing Meta Ads in Business Category for October to June 2025

47 Corporate Leads via Linkedin

140% Increase in Prepaid Sales in 6 Months

8-12x Average Monthly ROAS

334.94x Highest ROAS Achieved

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What iCare Has to Say