17 Jul How the YouTube x Shopee Partnership is Changing the Game for Online Selling

YouTube has officially partnered with Shopee to launch ‘YouTube Shopping’ here in the Philippines. By adapting this feature, it allows local content creators to link Shopee products directly within their videos, Shorts, and livestreams. Viewers can now shop without even leaving the YouTube app. It truly changes the way Filipino consumers conveniently discover and buy products online.

For businesses, the advantages are huge. The most immediate opportunity lies in visibility; brands can now be seen in content made by some of the country’s most influential creators. Instead of interrupting videos with ads, the products become part of the storytelling – be it in unboxings, how-to, beauty tutorials, or gadget reviews. This approach is much more organic and engaging, which comes with a trust factor that traditional advertising often lacks. After all, viewers are likely to purchase products from recommendations of creators they follow. This new integration also shortens the buyer journey. Previously, creators had to place product links in their video descriptions or comments, often directing traffic to external pages. Now, products appear within the video interface itself. A viewer interested in a makeup look, for example, can click the featured product and complete a purchase on Shopee in seconds. This seamless process increases the chances of impulse buys and reduces drop-off.

Businesses of all sizes can take part in this opportunity. Eligible YouTube creators can already set up the studio dashboard for affiliations. It’s especially effective for visually engaging categories like beauty, fashion, home décor, tech, and more. Brands themselves can and should create their own content to maximize this feature. By producing in-house videos that highlight their products, demonstrate usage, or share behind-the-scenes stories, companies can take control of their narrative. Especially for direct-to-consumer brands, this is a chance to educate and engage potential customers in a more immersive way.

For instance, a local skincare brand can produce tutorials, ingredient spotlights, or customer testimonials on their official YouTube channel, all while tagging their Shopee products in-video. A home decor brand could post styling tips and room makeovers, emphasizing their catalog. These content types not only add value to the viewer but also establish the brand as credible, making the purchase decision even quicker and easier. At the same time, Shopee’s tools offer performance analytics that help businesses track engagement, click-through rates, and conversions, making it easier to assess return on investment and fine-tune future campaigns.

This launch of YouTube Shopping is more than just a new feature – it’s a strategic opening for businesses to meet consumers where they already are: watching videos, engaging with creators, and looking for trusted product reviews. Brands that are ready to embrace the future of content-driven commerce can act early and gain the momentum needed to lead the way for consumers to connect with products.

Ready to turn your content into clicks, leads, and loyal customers? Let the seasoned content pros at Online Philippines help you craft videos that don’t just get views – but drive real results. Work with a team that knows how to make your business thrive in the digital space. Let’s build your online presence on YouTube and beyond. Get in touch with us at onlinephilippines.com.ph.