“Having OPH create and manage our company website really helped us reach more clients. In the digital age where everyone searches for products and services through the internet, the social media exposure that OPH set up for A-xet Floorcoverings really helps boost our online presence!”
ABOUT THE CLIENT
A-XET Floorcoverings is a provider of high-quality flooring solutions, specializing in carpet tiles, luxury vinyl tiles (LVT), engineered wood, and specialty floor coverings for commercial, corporate, and residential spaces. With a focus on combining functionality, durability, and aesthetic appeal, A-XET helps transform interiors by providing flooring solutions that serve as the foundation for inspiring, well-designed environments.
PROJECT OBJECTIVES
AXET Floor Coverings wanted to strengthen its digital presence and establish a more structured approach to generating qualified leads from its target market. The primary objective was to develop and implement a full-funnel lead generation website strategy designed to reach key B2B decision-makers, including architects, interior designers, contractors, and corporate buyers. The strategy focused on building awareness, generating meaningful engagement, and ultimately converting interested audiences into direct sales inquiries and project consultations.
OUR SOLUTION
Social Media Marketing | Search Engine Optimization
Online Philippines developed a comprehensive digital marketing strategy designed to position A-XET Floorcoverings as a credible and visually compelling flooring solutions provider while creating opportunities for meaningful lead generation website strategy. We designed and deployed highly targeted marketing campaigns focused on reaching B2B decision-makers, architects, designers, and corporate buyers. Rather than relying heavily on technical product specifications, we shifted the content strategy toward aesthetic and visual storytelling.
For SEO, our strategy went beyond simply adding keywords to existing website content. We began by assessing the website to identify potential factors limiting its search visibility and overall performance. We then conducted comprehensive keyword research, identifying relevant search terms and evaluating their search demand and relevance to A-XET’s products and services. Once the most valuable keywords were identified, we strategically integrated them across relevant website pages to improve their relevance for search engines while maintaining natural, customer-focused messaging.
Results
The lead generation website strategy resulted in significant growth in AXET’s overall digital visibility and expanded its reach beyond its existing follower base. The shift toward visually driven, inspirational content resulted in stronger audience interaction and increased engagement from new audiences. Most importantly, the strategy translated increased visibility and engagement into direct audience actions and potential sales opportunities.
By combining strategic social media marketing with SEO, Online Philippines helped AXET Floor Coverings strengthen its digital presence, expand its reach among relevant audiences, and create more opportunities for direct customer engagement.
Kelvin Chua, Owner
A-xet Floorcoverings
