WORLD HEALTH ORGANIZATION

The World Health Organization (WHO) is a body under the United Nations wherein they are responsible for health and international public health policies. They are the leaders when it comes to global health matters, researches, setting standards, articulating policies, and monitoring health trends.

WHO transparent
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CLIENT OBJECTIVE

WHO wanted an increase in awareness in terms of vaccines and wanted the campaign to reach the people who need to see it.

ONLINE PHILIPPINES’ SERVICES

  • Marketing Consultation
  • Social Media Marketing

ONLINE PHILIPPINES’ SOLUTION

Marketing Consultation
    • This was WHO’s initial step towards addressing the problem they were facing in terms of their vaccine campaign effectivity. Online Philippines worked closely with WHO in order to understand what the organization wanted in terms of audience size and target market.
    • Service rendered: Application of sociological, psychological and technical concepts to practice, Audience Determination and Targeting, One-time, Monthly, Quarterly and Annual Planning, Branding / Identity, Current Study Auditing, and Promotions Planning.
Social Media Marketing
    • Online Philippines together with WHO created the Back to BAKuna campaign wherein it increased the awareness for vaccines. Online Philippines also made use of WHO’s target audience and made use of that to create a more effective campaign that targeted the right people.
    • Service rendered: Social Media Calendar, Boosting Advertisements, Replying to Customers, Analytics