UNILEVER

AD CAMPAIGN DESIGN

Unilever wanted to feature their skin line targeted to adolescents. The leaflets with product samples will be given in schools nationwide. These sample products aimed at promoting hygiene and fostering confidence in teens.

FEMALE STUDENT DESIGN

UNILEVER
GRAPHIC DESIGN AND PRINTING

PROJECT FEATURES:

 

THE CHALLENGE

The main challenge for this

projects is to create a cohesive

theme to unite all the participating

brands in this campaign.

While Unilever needed one design

theme to fit the “student” demographic.

It is imperative that each brand retains

its original branding.

 

OUR SOLUTION

To accommodate the “student”

theme, we designed a “notebook”

leaflet while creating each subsection

for each respective brand. We created

a separate inner design for the male

and female demographic while having

the same theme for the cover and back

pages.

Each brand still retained its

own identity while all

promoting one general message.

After the design was approved by

Unilever, we proceeded with

printing 1 million copies for

distribution.