AD CAMPAIGN DESIGN
Unilever wanted to feature their skin line targeted to adolescents. The leaflets with product samples will be given in schools nationwide. These sample products aimed at promoting hygiene and fostering confidence in teens.
FEMALE STUDENT DESIGN
GRAPHIC DESIGN AND PRINTING
The main challenge for this
projects is to create a cohesive
theme to unite all the participating
brands in this campaign.
While Unilever needed one design
theme to fit the “student” demographic.
It is imperative that each brand retains
its original branding.
To accommodate the “student”
theme, we designed a “notebook”
leaflet while creating each subsection
for each respective brand. We created
a separate inner design for the male
and female demographic while having
the same theme for the cover and back
Each brand still retained its
own identity while all
promoting one general message.
After the design was approved by
Unilever, we proceeded with
printing 1 million copies for