ABOUT THE CLIENT

Unilever is It is the world’s largest consumer goods company whose products include food, beverages, cleaning agents and personal care products.

CLIENT OBJECTIVE

Unilever wanted to create a cohesive theme for a design to unite all the participating brands in this campaign. While Unilever needed one design theme to fit the “papaya” product within the 3 brands. It is imperative that each brand retains its original branding.

unilever_papaya-07
SOLUTION
GRAPHIC DESIGN

Online Philippines designed individual flyers for each brand, designed the booth space design to be used for launches, and product tags to use in supermarket shelves in Visayas and Mindanao. By creating a unified theme, all three brands were able to promote their own version of the papaya product, while still being cohesive enough to belong to the “Fiesta Papaya” campaign.

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