24 Jun Facebook is finally tweaking News Feed to show you news you want to read.
Facebook is changing your News Feed to show you more timely posts from your Friends and Pages.
Facebook recently has surveyed its users on what they want to see on their News Feed. With billions of information and posts coming in, it’s expected that not all posts will be shown on your feed, otherwise your feed will continuously scroll to make room for newer updates.
Here is the news update from the Facebook News Room:
Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.
Factoring in trending topics
One way we show timely content higher-up in News Feed is to show people stories about things that are trending as soon as they occur, so you can immediately know what your friends or favorite Pages are saying about the stories of the day. This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).
Looking at when people like or comment
The second update takes into account the rate at which people are liking or commenting on a post. Currently one of the signals we look at is the total number of likes that a post has received when determining how high up to to show it in News Feed. With this update, we are going to begin looking at when people are choosing to like, comment and share.
If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date.
We are also going to start taking this signal into account when considering which stories we bump in News Feed. Bumping is when we resurface stories that people did not scroll down far enough to see but are still getting lots of engagement. This is one more way that we’re working to identify timely posts so we can show them nearer the top of your News Feed sooner.
So…how will this affect your Facebook Page?
Facebook stated that they will be gradually rolling out this new feature so there shouldn’t be any sudden changes on your feed. The posts that will be distributed more are the ones that belong to a trending topic. Therefore, Pages should keep producing quality, substantial, and relevant content that resonates with their audience.