25 Jan 3 Steps To Basic Visual Branding
Make your own visual guide
Look at the colors present in your logo and think about other colors you would like to identify with. Try to keep this to a minimum, and incorporate them into all visual content your brand presents online. Keep color palettes and visual styles similar across platforms like your website and your various social networking pages so people can learn to associate these visuals with your brand. It also lessens confusion when moving from one platform to another.
Just because your visual identity should be consistent doesn’t mean you have to keep using the same images all the time. Keeping in line with your aesthetic, you can change up images on your website and social networks according to significant events happening in your company. Got a new product launch that’s turned into a campaign? Make a new Facebook cover photo for it, or turn it into a banner on Twitter.